Alejandro Lo Celso
Alejandro Lo Celso, known as Loche, is an info and type designer, author, and teacher born in Córdoba, Argentina (1970). He acted as an art director at magazines and newspapers in Buenos Aires before he graduated with distinction from the MA in type design, University of Reading (UK), and later from the ANRT, Atelier National de Recherche Typographique in Nancy, France. He has given lectures and workshops extensively on type, lettering, and letterform history in Europe, Latin America and other parts of the world. In 2001 he founded PampaType, the first font foundry from Argentina, whose work has been widely recognized for its originality.
Loche’s type designs have won multiple awards. His Rayuela family was selected at the Bukva:raz! competition at ATypI, Moscow 2001, and got a certificate of excellence from the Type Directors Club, NY 2006. His Borges family was the Matthew Carter jury’s prize at Morisawa, Tokyo 2002. His Arlt family was given a Honorable mention at the Creative Review awards, London 2005, and was among the Typographica favorites of 2008. His Margarita family had a mention in the Hii type contest, China 2013. Atahualpa was a Typographica favorite of 2017. All of his types have been selected at the Tipos Latinos international biennale, including a certificate of excellence for Atahualpa in 2018. His Reforma family, made for the Universidad Nacional de Córdoba in 2018, was recognized at the Bienal Iberoamericana de Diseño, Madrid 2020.
He currently teaches in the masters of Typography at the University of Buenos Aires, and lives with his partner and two children in a hilly forest near the city of Córdoba.
[Photo PampaType, reproduced with permission]
[Alejandro Lo Celso, December 2022]
Fonts designed by Alejandro Lo Celso
