Otl Aicher (1922-1991)
Otl Aicher was born in 1922 in Ulm, Germany, the city in which he later established his own design studio. After the Second World War, Aicher studied sculpture at the Akademie der Bildenden Kunste (Academy of Fine Arts) in Munich.
A designer with a world-wide reputation in the field of corporate identity, Aicher designed some of the most memorable and enduring images of the post-war period, including the graphic design for the 1972 Olympic Games in Munich, and logos for Braun (1954) and Lufthansa (1960).
He designed the typeface Traffic, which is used in the public transport systems in Munich and Munich Airport, but he is perhaps best known for developing the Rotis typeface family. With Rotis, Aicher was searching for the clearest legibility by combining elements of serif and sans serif. Rotis takes its name from the place where he lived and worked up until his death, the village in the Allgau region of Germany.