Veljovic was born in Suvi Do, Serbia and Montenegro, in 1954, and his career has encompassed work as a graphic designer, type designer, typographer, calligrapher, and teacher. In 1974 he enrolled at the Academy of Applied Arts in Belgrade and studied lettering and graphic. After graduating with a masters in letting and calligraphy he carried out research for several years, and then returned to teach typography at the Academy in 1987.
In 1992 took a Professorship at the design department of the Hamburg University of Applied Sciences. He has won various awards for his work, including the XX October Salon in Belgrade (1979), the AtypI Charles Peignot Prize (1985), and the Graphics Beinnale in Moscow (1996).
He now lives in Germany where he teaches type design, calligraphy, and typography at the Hamburg University of Applied Sciences, Fachbereich Gestaltung, as well as in workshops throughout Europe and the United States. Jovica has also redesigned and adapted Tiemann Antiqua typeface for exclusive use by the German newspaper "Die Zeit".
[Jovica Veljovič, September 2003]