Adolphe Mouron Cassandre
Born Adolphe Jean-Marie Mouron in the Ukraine, he moved to Paris in 1915. After studies in fine art, he designed sets and costumes for the theatre. He is now regarded as one of the most influential poster artists of the 20th century. His typographic and poster designs were central to Art Deco graphics. He designed two well-known typefaces. Bifur is a very bold capitals only typeface with a distinct Bauhaus look. His more famous typeface is Peignot Light, which is named after Charles Peignot who commissioned both typefaces and was a major promoter of innovation in typography.
Cassandre believed he had returned to a purer form of design and that he had captured the "essential character" of the roman alphabet. Unfortunately for Cassandre, it was a failure as a text typeface though much in demand for decorative purposes. He also designed the logo for Yves St Laurent. Sadly, he committed suicide in 1968.