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Differences

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Neo Tech Ultra

Neo Tech Ultra

Touches
The upper-case 'Q' tail touches the circle.
Et shaped
The '&' (ampersand) looks like 'Et' with one enclosed loop (with or without exit stroke).
Below
The upper-case 'J' descends below the baseline.
Above
The centre vertex of the upper-case 'M' is above the baseline.
Parallel
The verticals of the upper-case 'M' are parallel.
Round
The top storey of the '3' is a smooth curve.
1-Storey
The lower-case 'a' stem stops at the top of the bowl (single storey).
No bar
The upper-case 'G' has no bar.
Parallel
The upper-case 'A' has parallel verticals.
U-shaped
The sides of the lower-case 'y' are parallel (U-shaped).

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Note that the fonts in the icons shown above represent general examples, not necessarily the two fonts chosen for comparison.

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New Rubrik Extra Bold

New Rubrik Extra Bold

Crosses
The upper-case 'Q' tail crosses the circle.
Closed
The '&' (ampersand) is traditional style with two enclosed loops.
On
The upper-case 'J' sits on the baseline.
Baseline
The centre vertex of the upper-case 'M' is on the baseline.
Sloping
The verticals of the upper-case 'M' are sloping.
Angled
The top storey of the '3' is a sharp angle.
2-Storey
The lower-case 'a' stem curves over the top of the bowl (double storey).
Left
The upper-case 'G' has a bar to the left.
Tapered
The upper-case 'A' has tapered verticals.
V-shaped
The sides of the lower-case 'y' are angled (V-shaped).