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Differences

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ITC Benguiat Bold

ITC Benguiat Bold

Crosses
The upper-case 'Q' tail crosses the circle.
Open single
The '$' (dollar) has a single line which does not cross the 'S'.
Closed
The '&' (ampersand) is traditional style with two enclosed loops.
On
The upper-case 'J' sits on the baseline.
Open
The '4' is open.
Angled
The top storey of the '3' is a sharp angle.
Both
The top of the upper-case 'A' has serifs both sides, or a top bar.
Serif
The upper-case 'G' foot has a forward pointing spur or serif.
Both
The centre vertex of the upper-case 'W' has two separate serifs.
Double
The bar of the upper-case 'G' is double-sided.

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Note that the fonts in the icons shown above represent general examples, not necessarily the two fonts chosen for comparison.

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Prima Serif

Prima Serif

Touches
The upper-case 'Q' tail touches the circle.
Single
The '$' (dollar) has a single line crossing the 'S'.
Open
The '&' (ampersand) is traditional style with a gap at the top.
Below
The upper-case 'J' descends below the baseline.
Closed
The '4' is closed.
Round
The top storey of the '3' is a smooth curve.
None
The top of the upper-case 'A' has no serifs or cusps.
No-Spur
The upper-case 'G' foot has no spur or serif.
None
The centre vertex of the upper-case 'W' has no serifs.
Left
The bar of the upper-case 'G' is single-sided, left-facing.