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Differences

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Friz Quadrata

Friz Quadrata

Serif
The characters have serifs.
Gap
The centre bar of the upper-case 'P' leaves a gap with the vertical.
Stem
The upper-case 'U' has a stem/serif.
Open
The centre bar of the upper-case 'R' leaves a gap with the vertical.
Curved
The tail of the upper-case 'Q' is curved, S-shaped, or Z-shaped.
Gap
The lower storey of the lower-case 'g' has a gap.
Gap
The junction of the upper-case 'K' leaves a visible gap with the vertical.
Open
The bowl of the '6' leaves a gap with the vertical.
Upper Gap
The bowl of the lower-case 'b' has an upper gap.
£ with loop
The foot of the '£' (pound) has a loop.

Note that the fonts in the icons shown above represent general examples, not necessarily the two fonts chosen for comparison.

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Optima

Optima

Sans-serif
The characters do not have serifs.
Meets
The centre bar of the upper-case 'P' meets the vertical.
No-Stem
The upper-case 'U' has no stem/serif.
Closed
The centre bar of the upper-case 'R' meets the vertical.
Straight
The tail of the upper-case 'Q' is straight (horizontal, diagonal, or vertical).
No gap
The lower storey of the lower-case 'g' has no gap.
Meets
The junction of the upper-case 'K' touches the vertical.
Closed
The bowl of the '6' meets the vertical.
No gap
The bowl of the lower-case 'b' has no gap.
£ no loop
The foot of the '£' (pound) has no loop.