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Differences

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Corporative Alternate

Corporative Alternate

Et shaped
The '&' (ampersand) looks like 'Et' with one enclosed loop (with or without exit stroke).
1-Storey
The lower-case 'g' is single-storey (with or without loop).
1-Storey
The lower-case 'a' stem stops at the top of the bowl (single storey).
No spur
The upper-case 'G' has no spur/tail.
U-shaped
The sides of the lower-case 'y' are parallel (U-shaped).
Curved
The lower-case 'e' has a curved bar with no straight segment.
Serifs
The upper-case letter 'I' has serifs/bars.
Double-storey
The lower-case 'z' is double-storey.

Note that the fonts in the icons shown above represent general examples, not necessarily the two fonts chosen for comparison.

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Corporative

Corporative

Closed
The '&' (ampersand) is traditional style with two enclosed loops.
2-Storey
The lower-case 'g' is double-storey (with or without gap).
2-Storey
The lower-case 'a' stem curves over the top of the bowl (double storey).
Spur
The upper-case 'G' has a spur/tail.
V-shaped
The sides of the lower-case 'y' are angled (V-shaped).
Horizontal
The lower-case 'e' has a straight horizontal bar.
Plain
The upper-case letter 'I' is plain.
Plain
The lower-case 'z' is single-storey without a bar.