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Differences

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Alexander

Alexander

Gap top
The '&' (ampersand) looks like 'Et' with a gap at the top.
On
The upper-case 'J' sits on the baseline.
Serif
The characters have serifs.
Circle
The dot on the '?' (question-mark) is circular or oval.
Stem
The upper-case 'U' has a stem/serif.
Sloping
The lower-case 'e' has a straight angled bar.
Circle
The dot on the lower-case 'i' or 'j' is circular or oval.
Curved
The tail of the upper-case 'Q' is curved, S-shaped, or Z-shaped.
Downward
The top of the '7' has a downward-pointing serif or bar.
Crosses
The bar of the '4' crosses the vertical.

Note that the fonts in the icons shown above represent general examples, not necessarily the two fonts chosen for comparison.

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Shimano Square Light

Shimano Square Light

Et shaped
The '&' (ampersand) looks like 'Et' with one enclosed loop (with or without exit stroke).
Below
The upper-case 'J' descends below the baseline.
Sans-serif
The characters do not have serifs.
Square/rectangular
The dot on the '?' (question-mark) is square or rectangular.
No-Stem
The upper-case 'U' has no stem/serif.
Horizontal
The lower-case 'e' has a straight horizontal bar.
Square/rectangle
The dot on the lower-case 'i' or 'j' is square or rectangular.
Straight
The tail of the upper-case 'Q' is straight (horizontal, diagonal, or vertical).
None
The top of the '7' has no serif or bar.
Touches
The bar of the '4' does not cross the vertical.