Eduard Hoffmann
Eduard Hoffmann was director of the Haas'sche Schriftgiesserei (Haas Type Foundry) in Münchenstein, Switzerland, in the 1950s. He commissioned Max Miedinger, a former employee and freelance designer, to design an updated sans-serif typeface to compete with the popular sans-serif Akzidenz Grotesk. The result was a typeface called Neue Haas Grotesk, later renamed Helvetica when Stempel and Linotype began marketing the font internationally in 1961.
[DJD, November 2007]
