David James met Gareth Hague in 1990, working together designing record sleeves for bands such as Soul II Soul (Club Classics Volume 1), Neneh Cherry (Buffalo Stance) and Boy George (Tense Nervous Headache).
Increasingly their designs featured custom designed typefaces and logos (System 7, Wynton Marsalis, One Dove). Projects for independent magazines Road and A Be Sea also combined art directed photography and custom type design.
They formed Alias in 1996 to design and market their typefaces. Alias also undertakes commissions for custom typeface and logotype design, services include designing custom type and digitising and amending existing typefaces.
Alias has produced logotype and typeface design for clients including Alexander McQueen, Prada, Ghost, Ermenegildo Zegna, Monsoon and Sunday Times Magazine and has worked with design agencies and advertising agencies on typefaces for corporate clients and advertising campaigns. Graphic design includes arts related projects and book design for clients including Phaidon, Jake and Dinos Chapman, Tate Modern, Trolley Publishing, Somerset House and Birkenstock. Recent record sleeve design includes Fischerspooner's second album and singles for Capitol records. Hague also designed a set of bespoke typefaces and layout for Another Man, a biannual fashion magazine for men from the publishers of Another and Dazed & Confused.
[Gareth Hague, March 2006]