Minotaur Sans

Minotaur Sans In Use

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  Trax is France’s leading magazine and website for electronic music and culture. Founded in Paris in 1997, Trax was historically intermingled with its subject (from the early days of the “French Touch” to later major acts), witnessing, recording, and surviving the dramatic changes of the music industry and the rise of electronic culture. In 2013, the magazine was eventually bought by its own employees. Trax turned 18 in 2015 and decided to reflect these changes with a new format.Production Type’s Jean-Baptiste Levée, in collaboration with Large design studio, rethought the new Trax from the ground up. Starting from a new magazine format and art direction, and a new logo drawn by Levée (based on Stunt Nord, a standalone style of the Stunt family, to be released), the overhaul extended beyond the magazine to all aspects of the Trax brand, such as the website, events, and digital products.The type palette provided by Production Type is a compound of existing off-the-shelf types, new extensions, and previously unseen designs. The main text typeface is Cardinal, a serifed alphabet drawn by Yoann Minet & Quentin Schmerber under Levée’s guidance. Cardinal refers to many classic Jannon-inspired typefaces that were popular in 1990s digital culture, and distantly echoes the ill-fated typeface ITC Garamond. In this way, Cardinal Photo and Cardinal Fruit are two extra sidekicks, reminiscent of an era where the early photocomposition faces were swapped with their electronic counterparts. Stratos, Minet’s own design, while being unreleased at the time, was featured in the layout since the first issue redesigned by the team. Minotaur Lombardic & Proto Slab debuted on the cover of Trax magazine (respectively on issues 185 & 190), too. Existing designs from the Production Type catalog were also put to use across all Trax channels: Minotaur, Minotaur Sans, Minotaur Beef, Countach, and Proto Grotesk, which gained newly drawn weights specifically for the brand.Read more about the project on It’s Nice That and see more pictures on Large website.

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  Cardinal Classic Long Bold + Stratos Black + Proto Grotesk Bold + Proto Slab Bold + Countach Bold + Minotaur Lombardic Bold + Minotaur Beef Bold + Minotaur Sans Bold + Minotaur Beef Bold

  Trax magazine
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  For the first issue of 2019, W magazine decided to make it special with a retrospective of the previous year’s best performances. For this occasion, the magazine was published with seven different covers, all of them showing individuals who made this year exceptional, for the originality of the movies they were starring in, or in terms of sexual and racial diversity in the film industry. The Hollywood stars are portrayed by photographer Tim Walker.This month’s choice for the cover type was a combination of Minotaur and Minotaur Sans by Production Type. Minotaur is used in tighly spaced letters from its Light weight, which gives a delicate impression of elegance, fitted to the many soft scenes of complicity shown in the photographs. The fragmentation of Minotaur’s curves hints at a Hollywood made of many different facets, heading towards a world that’s more diverse. Minotaur Sans provides a basis for the title: The eye-catching setting in tracked out lowercase letters takes the reader to a fantasy world, announcing already the main portfolio of the magazine, where Tim Walker staged the film stars in an eccentric universe with giant eggs and life-sized dolls. Minotaur Sans is additionally used for highlighting information, subtly emerging from the text block that’s otherwise set in Minotaur. The alternation of the two fonts are like two musical notes answering to each other in harmony.

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  Minotaur Regular + Minotaur Sans Bold

  W magazine, January 2019, “Hollywood tales”

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